The Indian Media Business |
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| Author:
| Kohli-Khandekar, Vanita |
| ISBN: | 978-0-7619-3469-1 |
| Publication Date: | Jul 2006 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $31.95 |
Book Description:
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The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts...
More Description
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.