The Innovation Challenge |
|
| Editor:
| Hussey, David |
| Series title: | Wiley Series in Contemporary Strategic Concerns Ser. |
| ISBN: | 978-0-471-97472-7 |
| Publication Date: | Aug 1997 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $145.00 |
Book Description:
|
Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.
Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.