The Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale Essays on Shopper Behavior at the Point of Sale |
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| Author:
| Valizade-Funder, Shyda |
| Series title: | Marketing Im Globalen Wettbewerb / Marketing and Global Competition Ser. |
| ISBN: | 978-3-631-63983-2 |
| Publication Date: | Jan 2013 |
| Publisher: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften
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| Book Format: | Paperback |
| List Price: | USD $67.10 |
Book Description:
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Intelligent Video Technology (IVT) is a combination of 24/7 digital video monitoring that measures customers' real-time interactions at store-, category- and product-levels. This book analyzes on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced IVT.
Intelligent Video Technology (IVT) is a combination of 24/7 digital video monitoring that measures customers' real-time interactions at store-, category- and product-levels. This book analyzes on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced IVT.