The Key to the C-Suite What You Need to Know to Sell Successfully to Top Executives |
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| Author:
| Nick, Michael J. |
| ISBN: | 978-0-8144-3894-7 |
| Publication Date: | Jun 2011 |
| Publisher: | AMACOM
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| Book Format: | Paperback |
| List Price: | USD $18.95 |
Book Description:
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How do you sell to those at the top? By speaking their language. This insider guide helps readers unlock the door to greater sales using the ten metrics most valued by C-level executives (hint: ROI isn't one of them).
How do you sell to those at the top? By speaking their language. This insider guide helps readers unlock the door to greater sales using the ten metrics most valued by C-level executives (hint: ROI isn't one of them).