The Knack How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up |
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| Author:
| Brodsky, Norm
Burlingham, Bo |
| Narrated by:
| Pratt, Sean |
| ISBN: | 978-1-59659-870-6 |
| Publication Date: | Aug 2011 |
| Publisher: | Ascent Audio
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| Imprint: | Gildan Audio |
| Book Format: | Downloadable audio file |
| List Price: | USD $29.98 |
Book Description:
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Two of Inc. Magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situationsPeople starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack" and it has made all the difference to the eight successful...
More DescriptionTwo of Inc. Magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situationsPeople starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack" and it has made all the difference to the eight successful start-ups of his career.Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their audio book, they tell stories about real companies facing real challenges, and tell listeners how to apply "the knack" to their own businesses.Brodsky and Burlingham offer essential advice such as:* Follow the numbers-that's the best way to spot pro