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The Lexus Story

The Lexus Story( )
Author: Pentagram Design Staff,
Mahler, Jonathan
Publication Date:Aug 2004
Publisher:Dorling Kindersley Publishing, Incorporated
Book Format:Hardback
List Price:USD $50.00
Book Description:

When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground.Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the...
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Book Details
Detailed Subjects: Travel / Essays & Travelogues
Business & Economics / Economics / General
Physical Dimensions (W X L X H):9.9 x 14 x 1.42 Inches
Book Weight:4.1 Pounds

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