The Life and Teams of Johnny F. Bassett Maverick Entrepreneur of North American Sports |
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| Author:
| Crawford, Denis M. |
| ISBN: | 978-1-4766-8432-1 |
| Publication Date: | Feb 2021 |
| Publisher: | McFarland & Company, Incorporated Publishers
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| Book Format: | Paperback |
| List Price: | USD $29.95USD $3.00 |
Book Description:
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One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports.
One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports.