The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands |
|
| Author:
| Kapferer, Jean-Noël
Bastien, Vincent |
| ISBN: | 978-0-7494-5477-7 |
| Publication Date: | Feb 2009 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Hardback |
| List Price: | USD $49.95 |
Book Description:
|
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.