The Machine Age of Customer Insight |
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| Editor:
| Einhorn, Martin
Löffler, Michael
de Bellis, Emanuel
Herrmann, Andreas
Burghartz, Pia |
| ISBN: | 978-1-83909-696-9 |
| Publication Date: | Mar 2021 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Digital download |
| List Price: | USD $44.99 |
Book Description:
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The Machine Age of Customer Insightdemonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
The Machine Age of Customer Insightdemonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.