The Making of European Consumption Facing the American Challenge |
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| Editor:
| Lundin, Per
Kaiserfeld, Thomas |
| Series title: | Palgrave Macmillan Transnational History Ser. |
| ISBN: | 978-1-137-37403-5 |
| Publication Date: | Jan 2015 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
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American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.