The Making of the Great Communicator Ronald Reagan's Transformation from Actor to Governor |
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| Author:
| Holden, Kenneth |
| ISBN: | 978-0-7627-7849-2 |
| Publication Date: | May 2013 |
| Publisher: | Globe Pequot Press, The
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| Imprint: | Lyons Press |
| Book Format: | Hardback |
| List Price: | USD $26.95 |
Book Description:
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Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator.
Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator.