The Man Behind Shmaltz Brewing: a-Line of Beer for Jews and Its History

Shmaltz Brewing Company is an American Craft brewing company located in Clifton Park, New York, US, and produces "HE'BREW" Beers and formerly Coney Island Beer before its acquisition by Boston Beer Company in 2013. Ranked in 2013 as one of the "Top 100 Brewers in the World" by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce, Shmaltz was also included in...
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Shmaltz Brewing Company is an American Craft brewing company located in Clifton Park, New York, US, and produces "HE'BREW" Beers and formerly Coney Island Beer before its acquisition by Boston Beer Company in 2013. Ranked in 2013 as one of the "Top 100 Brewers in the World" by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the "Distinguished Business Award" by the Brooklyn Chamber of Commerce, Shmaltz was also included in the "Top 50 Fastest Growing Bay Area Companies" by San Francisco Business Times.

In this witty and compelling tale of how the nation's first and only Jewish Celebration beer came to fruition, founder tells the story of Shmaltz Brewing's evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped the author go from hand-squeezing pomegranates and delivering beer in his grandmother's Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.