The Management of Intangibles The Organisation's Most Valuable Assets |
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| Author:
| Bounfour, Ahmed |
| ISBN: | 978-0-415-43979-4 |
| Publication Date: | Mar 2007 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $62.95 |
Book Description:
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This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.
This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.