The Management of International Tourism (RLE Tourism) |
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| Author:
| Witt, Stephen F.
Brooke, Michael Z.
Buckley, Peter J. |
| Series title: | Routledge Library Editions: Tourism Ser. |
| ISBN: | 978-1-135-08313-7 |
| Publication Date: | May 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95 |
Book Description:
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International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.