The Manager's Guide to Handling the Media in Crisis Saying and Doing the Right Thing When It Matters Most |
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| Author:
| Lukaszewski, James E. |
| Editor:
| Noakes-Fry, Kristen |
| Series title: | A Rothstein Publishing Collection EBook Ser. |
| ISBN: | 978-1-944480-28-8 |
| Publication Date: | Aug 2016 |
| Publisher: | Rothstein Associates, Incorporated
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That's easy if everyone - executives, PR, managers, and employees - is familiar with Jim Lukaszewski's sure-fire methods for handling the media.
Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That's easy if everyone - executives, PR, managers, and employees - is familiar with Jim Lukaszewski's sure-fire methods for handling the media.