The Microsoft Way The Real Story of How the Company Outsmarts It's Competition |
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Author:
| Stross, Randall |
Editor:
| Bell, J. |
ISBN: | 978-0-201-40949-9 |
Publication Date: | Jan 1995 |
Publisher: | Perseus Books Group
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Book Format: | Hardback |
List Price: | USD $25.00 |
Book Description:
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The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing but in staying eager for ideas and responsive to the market.
The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing but in staying eager for ideas and responsive to the market.