The Multichannel Challenge |
|
| Author:
| Wilson, Hugh
Street, Rod
Bruce, Lindsay |
| ISBN: | 978-0-08-057012-9 |
| Publication Date: | May 2008 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $56.95 |
Book Description:
|
"95% of retailers are trying to implement some kind of multi channel marketing" (Direct Marketing Association)- this book shows you how!
"95% of retailers are trying to implement some kind of multi channel marketing" (Direct Marketing Association)- this book shows you how!