The Myths of Innovation |
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| Author:
| Berkun, Scott |
| ISBN: | 978-0-596-52705-1 |
| Publication Date: | May 2007 |
| Publisher: | O'Reilly Media, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $24.99 |
Book Description:
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How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun ......
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun ......