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The New Branding Imperatives
Insights for the New Marketing Realities
The New Branding Imperatives
(
)
Author:
Keller, Kevin Lane
ISBN:
978-0-9823877-7-1
Publication Date:
Apr 2010
Publisher:
Marketing Science Institute
Book Format:
Paperback
List Price:
USD $10.00
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Book Details
Detailed Subjects:
Business & Economics / General
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