The New Business Road Test What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up |
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| Author:
| Mullins, John |
| Series title: | Financial Times Ser. |
| ISBN: | 978-1-292-00374-0 |
| Publication Date: | Dec 2013 |
| Publisher: | Pearson Education
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| Book Format: | Paperback |
| List Price: | USD $47.99 |
Book Description:
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ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP
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Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry?nbsp;Are you the right personnbsp;to pursue it?
nbsp;
No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.
nbsp;
So before you...
More Description
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP
nbsp;
Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry?nbsp;Are you the right personnbsp;to pursue it?
nbsp;
No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.
nbsp;
So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.
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With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.
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www.newbusinessroadtest.com