The New Marketing Paradigm: Integrated Marketing Communications

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)

Author:

ISBN:

978-0-8442-3452-6

Publication Date:

Nov 1996

Publisher:

McGraw-Hill Companies, The

Book Format:

Paperback

List Price:

USD $19.95

Book Description:

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

Book Details

Pages:	240
Detailed Subjects:	Business & Economics / Marketing / General
Physical Dimensions (W X L X H):	5.944 x 8.818 x 0.612 Inches
Book Weight:	0.836 Pounds

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