The New Maximarketing

The New Direction in Advertising, Promotion, and Marketing Strategy

(

)

Author:

ISBN:

978-0-07-052033-2

Publication Date:

Dec 1995

Publisher:

McGraw-Hill Trade

Book Format:

Hardback

List Price:

USD $24.95

Book Details

Pages:	330
Detailed Subjects:	Business & Economics / Marketing / General Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):	6.24 x 9.313 x 1.19 Inches
Book Weight:	1.566 Pounds

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