The New Rules of Green Marketing Strategies, Tools, and Inspiration for Sustainable Branding |
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| Foreword by:
| Ryan, Eric |
| Author:
| Ottman, Jacquelyn A. |
| ISBN: | 978-1-60509-867-8 |
| Publication Date: | Feb 2011 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $24.95 |
Book Description:
|
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.