In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. Briskly written and filled with surprising insights, this book goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.
In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. Briskly written and filled with surprising insights, this book goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.