The Orange Code How ING Direct Succeeded by Being a Rebel with a Cause |
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| Author:
| Kuhlmann, Arkadi
Philp, Bruce |
| ISBN: | 978-0-470-53879-1 |
| Publication Date: | Mar 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $14.95 |
Book Description:
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How championing consumers led to ING Direct′s revolutionary rise in the banking industry
In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they′ve become the most successful online banking venture in history.
How championing consumers led to ING Direct′s revolutionary rise in the banking industry
In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they′ve become the most successful online banking venture in history.