The Oxford Handbook of Music and Advertising |
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| Editor:
| Deaville, James
Tan, Siu-Lan
Rodman, Ron |
| Series title: | Oxford Handbooks Ser. |
| ISBN: | 978-0-19-069124-0 |
| Publication Date: | Feb 2021 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $190.00 |
Book Description:
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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.
This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.