The PR Buzz Factor

Good public relations can make a business - eBay's founders boasted that they spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as lots of customers. Sadly, few small businesses project themselves as well as their larger counterparts, but with a well-planned PR strategy they could do just that!Good PR for a small business can be its most effective promotional activity, while also being the least expensive. A...
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Good public relations can make a business - eBay's founders boasted that they spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as lots of customers. Sadly, few small businesses project themselves as well as their larger counterparts, but with a well-planned PR strategy they could do just that!Good PR for a small business can be its most effective promotional activity, while also being the least expensive. A company that is "in the news" is more visible and more interesting. Good publicity can attract capital, partners and employees as well as potential customers. It can position a business as "the expert", "thought leader" and "go-to people".Think of what this means: high interest level, credibility, implied objectivity, and possibly implied endorsement by the journalist or publication reporting the information. There is also an urgency conveyed when news is reported in the media, and that news has the potential to reach a tremendously large audience.With exposure comes awareness. An important goal of public relations - in any medium - is to make people aware of what your organisation is, what it offers, and what it does. Never underestimate the value of such awareness. The aim of The PR Buzz Factor is to take small firms through every stage of devising a PR campaign through e-PR, website design, handling the media, writing newsletters and much more. It's a series of tools designed to enable businesses to analyse their current reputation, then devise a practical plan to turn themselves into industry leaders.It is a straightforward, easy-to-understand 'hands on' book, which is deliberately written in a practical, interactive way by giving small business owners the necessary tools to analyse their own business in PR terms in order to reach their customers. For more information go to the book's dedicated website at www.prbuzzfactor.co.uk