The Perfect Meal The Multisensory Science of Food and Dining |
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Author:
| Spence, Charles Piqueras-Fiszman, Betina |
Foreword by:
| Blumenthal, Heston |
ISBN: | 978-1-118-49102-7 |
Publication Date: | Jul 2014 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley-Blackwell |
Book Format: | Digital download |
List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.
Examples are:
The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.
Examples are:
- the colour of the plate (visual)
- the shape of the glass (visual/tactile)
- the names used to describe the dishes (cognitive)
- the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.