The Perpetual Enterprise Machine Seven Keys to Corporate Renewal Through Successful Product and Process Development |
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| Author:
| Bowen, H. Kent
Clark, Kim B.
Holloway, Charles A.
Wheelwright, Steven C. |
| ISBN: | 978-0-19-508052-0 |
| Publication Date: | Sep 1994 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $86.00 |
Book Description:
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Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four universities.
Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four universities.