The Persona Principle How to Succeed in Business with Image Marketing |
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Author:
| Armstrong, Derek Yu, Kam Wai |
ISBN: | 978-0-684-80269-5 |
Publication Date: | May 1997 |
Publisher: | Touchstone
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Imprint: | Touchstone |
Book Format: | Paperback |
List Price: | USD $20.00 |
Book Description:
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Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.