The Political Marketing Game |
|
| Author:
| Lees-Marshment, J. |
| ISBN: | 978-0-230-29951-1 |
| Publication Date: | Mar 2011 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Ebook |
| List Price: | USD $32.00 |
Book Description:
|
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.