The Portable MBA in Strategy |
|
| Editor:
| Fahey, Liam
Randall, Robert |
| Series title: | The Portable MBA Ser. |
| ISBN: | 978-0-471-58498-8 |
| Publication Date: | May 1994 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $34.95 |
Book Description:
|
An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example.
An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example.