The Practical Pocket Guide to Account Planning |
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| Author:
| Kocek, Chris |
| Cover Design by:
| Pollock, Rebecca |
| Designed by:
| Zagorski, Lin |
| ISBN: | 978-0-9892849-2-9 |
| Publication Date: | Aug 2013 |
| Publisher: | Yellow Bird Press
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| Book Format: | Ebook |
| List Price: | USD $9.99 |
Book Description:
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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client,...
More DescriptionThe Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.