The Practice of Public Relations |
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| Author:
| Seitel, Fraser P. |
| ISBN: | 978-0-13-613811-2 |
| Publication Date: | Dec 1997 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Hardback |
| List Price: | USD $97.00 |
Book Description:
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For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public...
More Description
For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.