The Pragmatic MBA for Scientific and Technical Executives |
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| Author:
| Liang, Bertrand C. |
| ISBN: | 978-1-283-65608-5 |
| Publication Date: | Jan 2012 |
| Publisher: | Academic Press
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| Book Format: | Ebook |
| List Price: | USD $47.94 |
Book Description:
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This primer enablesprofessionals with technical expertiseto collaborate with their business-side colleagues. Emphasizing brevity and clarity, it givestechnical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does notoffer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that areeasy enough to be accessible and challenging enough to...
More Description
This primer enablesprofessionals with technical expertiseto collaborate with their business-side colleagues. Emphasizing brevity and clarity, it givestechnical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does notoffer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that areeasy enough to be accessible and challenging enough to holdone's interest. Its examples from pharma, IT, aircraft/navigation, and otherindustrieshighlight problems that technical professionals face daily.Written by "one of them," its credibility makes it more useful thanInternet resources.Because it concentrateson pragmatic (as opposed to academic) approaches to business, it empowers technical staff to stay with the conversation--and take it to a higher level.
Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc. He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China.
Creates frameworks and builds concepts enablingtechnical staff to work with their business colleaguesDelivers content for pragmatic, immediate use, not condensed presentations of subjects from first year MBA curriculumExtends readers' grasp bypostingadditional resources ata freely-available website"