The Psychology of Innovation in Organizations |
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| Author:
| Cropley, David H.
Cropley, Arthur J. |
| ISBN: | 978-1-316-10481-1 |
| Publication Date: | Aug 2015 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $225.00 |
Book Description:
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Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.
Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.