The Rainforest Blueprint

Can Silicon Valley’s culture inspire innovation in your organization? Could understanding its rules be transformational? Would a blueprint help you construct an ecosystem of innovation? Find out through The Rainforest Blueprint: How to Design Your Own Silicon Valley. It’s a practical guide for putting the lessons learned from Silicon Valley to work in businesses, organizations, and communities around the world. It’s the latest development in the Rainforest phenomenon...
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Can Silicon Valley’s culture inspire innovation in your organization? Could understanding its rules be transformational? Would a blueprint help you construct an ecosystem of innovation? Find out through The Rainforest Blueprint: How to Design Your Own Silicon Valley. It’s a practical guide for putting the lessons learned from Silicon Valley to work in businesses, organizations, and communities around the world. It’s the latest development in the Rainforest phenomenon that is now spawning innovation ecosystems on five continents. The Rainforest Blueprint is a do-it-yourself sequel to the 2012 book The Rainforest: The Secret to Building the Next Silicon Valley – the groundbreaking work by Victor W. Hwang and Greg Horowitt that explains the nature of innovation ecosystems like Silicon Valley: human networks that generate extraordinary creativity and output. They make the case that such ecosystems – which they call Rainforests – can only thrive when certain cultural behaviors unlock human potential, and they reveal the mysterious mechanisms of Rainforests. The Rainforest Blueprint by Victor Hwang, who is a Silicon Valley entrepreneur and co-founder of T2 Venture Capital, is designed for a different audience than the original Rainforest. Where the earlier book provides the theoretical understanding of how Rainforests work and the rules by which they operate, the Blueprint offers practical steps for putting those theories and rules to work in businesses, organizations, and communities. Sixty pages long – as compared to the earlier book’s nearly 300 pages – The Blueprint provides – with stunning visuals and handy tools – the shared background needed for individuals to create together an innovation ecosystem in whatever setting they choose. It provides a common entry point into the world of innovation ecosystems – a shared starting point and a way to begin to create innovations that can be truly transformational.