The Referability Factor

Finally, a business book that takes relationship- and referral-based marketing to the next level. Combining personal development with neuroscience and consumer psychology, people in any walk of life can begin to understand what draws people toward them (or repels them away). Whether you're in direct sales (B2B or B2C) or an entrepreneur starting a small business, relationships are always your top priority. In this book you'll learn the real ways to appeal to your ideal client or...
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Finally, a business book that takes relationship- and referral-based marketing to the next level. Combining personal development with neuroscience and consumer psychology, people in any walk of life can begin to understand what draws people toward them (or repels them away). Whether you're in direct sales (B2B or B2C) or an entrepreneur starting a small business, relationships are always your top priority. In this book you'll learn the real ways to appeal to your ideal client or customer, build engagement, and develop what the author calls the "Referability Factor," which will give you an almost magnetic power to attract people and opportunities to you. Today's consumers are savvy, bombarded with advertising, and they're not buying what you're selling unless they like you. Understanding the emotions that drive them and how you can appeal to those emotions in authentic and meaningful ways is the real secret to your success."Where was this book 30 years ago when I joined the sales arena? Implementing the processes in this book is the key. I learned techniques to increase referrals without fear." David Brown author of, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability."which will give you an almost magnetic power to attract people and opportunities to you. Today's consumers are savvy, are they're not buying what you're selling unless they like you. By understanding the emotions that drive them and how you can appeal to those emotions in authentic and meaningful ways, is the real secret to your success.