The Referral Engine Teaching Your Business to Market Itself |
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Author:
| Jantsch, John |
Narrated by:
| Jantsch, John |
ISBN: | 978-1-59659-757-0 |
Publication Date: | May 2010 |
Publisher: | Ascent Audio
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Imprint: | Gildan Audio |
Book Format: | CD-Audio |
List Price: | USD $29.98 |
Book Description:
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for youThe power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.Most business owners believe that whether...
More DescriptionThe small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for youThe power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company.Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:- T