The Religious Dimensions of Advertising |
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| Author:
| Sheffield, T. |
| Series title: | Religion/Culture/Critique Ser. |
| ISBN: | 978-0-230-60140-6 |
| Publication Date: | Nov 2006 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Ebook |
| List Price: | USD $100.00 |
Book Description:
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.