The Rise and Fall of Mass Marketing

(

)

Editor:

Tedlow, Richard S.
Jones, Geoffrey

Series title:

Comparative and International Business

ISBN:

978-0-415-07573-2

Publication Date:

Mar 1993

Publisher:

CENGAGE Learning

Book Format:

Paperback

List Price:

USD $74.95

Book Details

Pages:	256
Detailed Subjects:	Business & Economics / Marketing / General Business & Economics / Exports & Imports
Physical Dimensions (W X L X H):	5.46 x 8.58 Inches
Book Weight:	1.012 Pounds

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