The Rise of Marketing and Market Research |
|
| Editor:
| Berghoff, H.
Scranton, P.
Spiekermann, U. |
| Series title: | Worlds of Consumption Ser. |
| ISBN: | 978-1-137-07128-6 |
| Publication Date: | Oct 2012 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Ebook |
| List Price: | USD $110.00 |
Book Description:
|
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.