The Routledge Companion to Critical Marketing |
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| Editor:
| Tadajewski, Mark
Higgins, Matthew
Denegri-Knott, Janice
Varman, Rohit |
| Series title: | Routledge Companions in Marketing, Advertising and Communication Ser. |
| ISBN: | 978-1-317-24729-6 |
| Publication Date: | Sep 2018 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $66.95USD $275.00USD $275.00 |
Book Description:
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The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to marketing yields an enriched understanding of marketing practice, its role in society, and its relationship with consumers themselves.
The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to marketing yields an enriched understanding of marketing practice, its role in society, and its relationship with consumers themselves.