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The Routledge Companion to Innovation Management

The Routledge Companion to Innovation Management( )
Editor: Chen, Jin
Wong, Poh Kam
Viardot, Eric
Brem, Alexander
Series title:Routledge Companions in Business, Management and Accounting Ser.
ISBN:978-1-138-24471-9
Publication Date:Mar 2019
Publisher:Routledge
Book Format:Hardback
List Price:USD $220.00
Book Description:

Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it. Thus, there is a discernible increase in...
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Book Details
Pages:616
Detailed Subjects: Technology & Engineering / General
Business & Economics / Organizational Development
Physical Dimensions (W X L X H):7.059 x 9.789 x 1.404 Inches
Author Biography
(Editor)
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France. He is the author of Successful Marketing Strategy for High-Tech Firms, also published by Artech House and now in its second edition.

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