The Rowman and Littlefield Handbook of Media Management and Business |
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| Editor:
| Mahoney, L. Meghan
Tang, Tang |
| Series title: | The Rowman and Littlefield Handbook Ser. |
| ISBN: | 978-1-5381-1530-5 |
| Publication Date: | Dec 2020 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $155.00 |
Book Description:
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This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.