The SAGE Handbook of Marketing Theory |
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| Editor:
| Maclaran, Pauline
Saren, Michael
Stern, Barbara
Tadajewski, Mark |
| ISBN: | 978-1-4462-0698-0 |
| Publication Date: | Jul 2011 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.