The Smart Branding Book How to Build a Popular and Profitable Brand |
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| Author:
| White, Dan |
| Series title: | Concise Advice Ser. |
| ISBN: | 978-1-911687-70-2 |
| Publication Date: | Jul 2023 |
| Publisher: | LID Publishing
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| Book Format: | Paperback |
| List Price: | USD $14.95 |
Book Description:
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Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they' re looking for sustainable, profitable growth.This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life...
More DescriptionMost businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they' re looking for sustainable, profitable growth.This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.