The Sonic Boom How Sound Transforms the Way We Think, Feel, and Buy |
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| Author:
| Beckerman, Joel
Gray, Tyler |
| ISBN: | 978-0-544-23036-1 |
| Publication Date: | Oct 2014 |
| Publisher: | HarperCollins Publishers
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| Imprint: | Mariner Books |
| Book Format: | Ebook |
| List Price: | USD $17.99 |
Book Description:
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A "sonic branding" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.
A "sonic branding" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.