The Source of Success Five Enduring Principles at the Heart of Real Leadership |
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Author:
| Georgescu, Peter |
As told to:
| Dorsey, David |
Foreword by:
| Charan, Ram |
Series title: | J-B US Non-Franchise Leadership Ser. |
ISBN: | 978-0-7879-8133-4 |
Publication Date: | Jul 2005 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Jossey-Bass |
Book Format: | Ebook |
List Price: | Contact Supplier contact
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Book Description:
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In
The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee--a relationship, he shows, that must be built with honesty and...
More DescriptionIn
The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee--a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:
- Creative capacity and the brand integrity that grows from it are an organization's most important assets.
- Enlightened leaders inspire creativity through understanding, cooperation, and respect.
- Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
- Alignment is the critical concept for the twenty-first-century organization.
- Great companies don't happen without leaders who have transformed themselves.