The Sporting Goods Industry History, Practices and Products |
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| Author:
| Lipsey, Richard A. |
| ISBN: | 978-0-7864-2718-5 |
| Publication Date: | Jun 2006 |
| Publisher: | McFarland & Company, Incorporated Publishers
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| Book Format: | Paperback |
| List Price: | USD $29.95USD $3.00 |
Book Description:
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Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing; and more.
Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing; and more.